Course Length: 16 weeks
Course Description: Marketing Financial Services looks at what motivates customers to purchase financial services and teaches you how to develop a successful marketing plan.
Audience: All bank personnel responsible for conceiving or carrying out any phase of a bank's marketing efforts, including bank personnel in customer-contact and operations positions, management trainees, and persons entering banking at the mid-management level.
Learning Objectives: After successfully completing this program, you will be able to:
Price: $520 - Members $670 - Non-Members
Students must register 1 week prior to the start of the course.